It started in 's-Hertogenbosch.

We knew each other from secondary school in 's-Hertogenbosch, through mutual friends. Never close friends, more acquaintances, and after school that contact faded the way it does. Years later we ran into each other again: Rick was in rehabilitation and ended up at Joan's gym, where she started helping him with his recovery. Between the training sessions the conversation quickly turned to more than just rehab.

She heard what Rick was doing at the time, and above all that it wasn't the direction he actually wanted. What came up in those same conversations was how creative he is, and how comfortable he is with social media and camera work. Joan already ran several businesses and made UGC for brands, so she introduced him to the craft. Rick picked it up, and the more we talked, the better we got to know each other.

Out of that came the idea Goldlab runs on today: short-form content on a monthly basis, in a fixed shape, fully taken off your hands. Rick threw himself into it. Joan helped him on the entrepreneurial side, where she already had years of experience and he had none. In return, Rick brought the technical and creative knowledge from the events industry, where he worked as a project manager. The two sides turned out to fit together perfectly.

Joan had been looking for a business best friend for years. Rick had to pass a fair number of tests, but in the end that is exactly what we became. Today we are building Goldlab together: a real company and an agency that takes everything around social media off the hands of brands, founders and personal brands, with systems that keep running. So you can focus on your business while we take responsibility for your social.